I heard an interesting statistic the other day on the radio while I was driving from Kansas City to Manhattan. The radio guest on a program that I was listening to gave a statistic that the “normal” person will have 17 memorable or milestone events over the course of a year that they will remember explicit details about where they were, who they were with, what time it happened, etc.
For most adults today, one such event would be the Twin Towers on September 11. For older adults, it might also include the Challenger disaster. These are national travesties, but there are obviously ones that apply to individuals; and they don’t have to be negative. I would bet you remember the events surrounding a newborn for example, or a wedding day.
In the case of the radio guest, he was referencing the almost miraculous comeback by the Royals on the previous day by scoring 7 runs in the bottom of the 9th inning to get a victory. He was at the game and stated it was one of those milestones in his mind that he will never forget.
Take this into your workplace. What types of things happen in your business that would make you remember everything about it? Maybe it was your first sale as an artist; or your first exported item; or the day your largest customer decided to go with your competitor; or the first time annual sales were above $1M.
17 times each year…that’s more than once a month. Is there a way to minimize the number of times that “bad” events are seared into your mind? Can we increase the number above 17 for you and your business? Give it some thought and see if you have a memorable moment this month. And then let me know.